A Look Inside the Popular Angelic Pretty,Baby the Stars Shine Bright,and h.NAOTO

On my trip to San Franscisco, I took a visit to the popular internationally recognized lolita brand stores, Angelic Pretty and Baby the Stars Shine Bright, as well as the gothic/visual kei brand h.NAOTO.  I was curious to see the stores that made such a hype in the Japanese subculture community, these companies has been long established,as long as since the early 1970s originating from Japan.

Angelic Pretty

"The Angelic Pretty line-up offers a cute, Lolita-like fashion style, enchanted to make a girl's dreams come true. Angelic Pretty provides adorable clothing covered in lace, frills and ribbons like that of the fairytale princess you dreamed about as a little girl. We want girls to never lose sight of that dream. And this is a brand for girls who want to keep that dream alive"

                                                  A sub brand of Angelic Pretty,"Black Peace Now"

Baby the Stars Shine Bright

"In a time when one truly felt cute and elegant like a beautiful princess,

happily dressing up in fancy frills and lace.  Our Lolita designs bear this mindset."

h.NAOTO

"Mixes gothic,romantic, and street style of Harajuku.  Many influences permeate the collections, ranging from nature to literature to art."